gianluca brugnoli

User experience strategy and design thinking

/ about

Architect and Ph.D in Industrial Design.

Interaction Designer and User Experience Strategist for digital applications, services and sistems.

Research professor at the Faculty of Design of the Politecnico di Milano (Italy).

/ user experience design

Executive creative and Designer with more than 20 years of experience in UX Design, CX strategy and Design Thinking.

I have designed integrated strategies, services and digital platforms for the most important international companies.

/ teaching

Researcher and Professor at the Faculty of Design of Politecnico di Milano since 1996.

Lecturer in various post-graduate and training courses, about interaction design, user experience design and innovation.


/ Articles, posts and presentations

  • Brugnoli Gianluca
    Connecting the Dots of User Experience, Journal of Information Architecture, Issue 1 Volume 1, Spring 2009
  • Mangiaracina Riccardo, Brugnoli Gianluca, Alessandro Perego
    The eCommerce Customer Journey: A Model to Assess and Compare the User Experience of the eCommerce Websites, Journal of Internet Banking and Commerce, December 2009, vol. 14, no.3
  • Designing Smart Experiences The smart and invisible future of interactions and services., Medium, 2015.
  • UX Design: the user is not enough, Medium, 2013.
  • Experience transformation by design, UX STRAT Europe 2016
  • New Cities Summit Paris: “Navigating the Meta-City.”, Workshop, 2012
  • Mobile Commerce in Italy 2011, Presentation, November 2011
  • Multichannel me. Chasing after the multichannel user, Presentation, December 2010
  • Beyond the touch points. The convergence of service and experience design, Presentation, December 2009
  • The touch points matrix. The design of multichannel interactive systems, Presentation, February 2009
  • Browser Wars, Design Mind, Fall 2008.